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The Basics of Using Google Alerts to Improve Your Legal Website or Law Firm Blog
If you are interested in keeping abreast of the ever-changing laws without emptying your pocketbook, Google Alerts can give you the peace of mind which comes with knowing you are up-to-speed and able...
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Opening Your Legal Blog with a Bang—the All-Important “Hook”
Once you’ve grabbed your intended reader’s full attention with the title of your legal blog, you are left staring at the second most important part of the page—your opening paragraph. Think how...
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Promoting Your New Blog
If you’ve recently decided to take the plunge into the world of blogs, you may be wondering how on earth you will promote that blog and make it as successful as possible. Blogs are often an extension...
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How Does the Page Fold Affect Your Website?
While you may be aware of the page fold theory of a print newspaper, there is also a “virtual” page fold which exists on all websites which consists of the initially viewable area, or the part of your...
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How to Find Your Voice in Your Web Writing
As a web writer you may feel you are largely anonymous in the sea of content on the Internet at any given time, however whether you are a web content writer or a blogger, every article or blog posting...
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Increasing the Readability of Your Blog Posts
Because of the overwhelming level of information on the Internet we have turned into a nation of content skimmers. We are in a hurry and want our information served up fast-food style, so rather than...
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Blogging Makes for A Well-Linked Lawyer
The benefits of blogging just may be the best kept secret on the Internet. When added to a lawyer website, blogs naturally attract both prospective clients and search engine traffic. Blogs are set-up...
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Essential Tips For Starting A New Law Firm Business Blog
It’s a common to feel uncertain or struggle with creating a strategy to implement a new business blog. Blogging should be all about your viewership and what your readers want, not necessarily...
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How to Build an Interactive Blog
By its very nature, blogging is conversational in nature; unlike websites which typically offer unchanging copy, blogs are more like journals detailing a particular topic, continually updated by the...
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Law Firm Content Marketing Strategy And Hierarchy
Content marketing is a relatively new term that continues to gain a more cohesive definition by the day. Marketing the content on a blog is a job within itself. Those that attempt to market and write...
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